inspiring design, llc and Google Analytics

Google Analytics Consultants

Search engine marketing goes well beyond delivering traffic. Properly using Google Analytics to understand your site's traffic patterns can help you eliminate weak areas and funnel traffic closer to your site's goals. We specialize in helping you install, analyze, andstreamline your conversion process.

What is Google Analytics?

Google Analytics tells you everything you want to know about how your visitors found you and how they interact with your site. Focus your marketing resources on campaigns and initiatives that deliver ROI, and improve your site to convert more visitors.

Google Analytics has the enterprise level capabilities you'd expect from a high end web analytics offering and also provides timesaving integration with AdWords. Of course, Google Analytics tracks all of your non-AdWords initiatives as well.

Why is inspiring design, llc the right Choice?

Here at inspiring design, llc, we understand the need for hiring the best Search Marketing Specialists in the field.

While many people may think that analytics is just good for showing website statistics, it provides much more. Knowing how to take full advantage of Google Analytics to help increase conversions, reduce cost, create more targeted pages, and properly direct traffic toward your conversion trigger all play a vital role in producing a higher return on investment.

Ecommerce Integration

Google Analytics provides all the data you need to run effective campaigns for your ecommerce store. With the advanced ecommerce installation, Google Analytics can pull your revenue data from transactions that take place in your ecommerce engine. This allows for you to get accurate ROI (Return on Investment) data for all of your separate marketing campaigns. By having this critical information, you will see which campaigns deliver the best results so you can invest more of your marketing dollars toward those campaigns while reducing expenditure on campaigns that don't produce as well.

Google Analytics can also import your Adwords expenditure for specific keywords. You see the actual cost versus revenue data for a single keyword so you don't waste advertising dollars on phrases that don't meet your minimal ROI.

The ecommerce setup for Google Analtyics requires some programming knowledge and Beacon Technologies has the experience and technical capabilities to properly setup and install this more advanced feature. Our Search Marketing Analysts know how to utilize the ecommerce data to produce more efficient campaigns and increase your ROI.

Conversion Metrics

With any website, there should be a purpose or ultimate goal, whether it is filling out a contact form or purchasing an item. These are called "conversions" and knowing how many of them happen is only the beginning of conversion metrics. Beacon Technologies can help you identify and establish what your site's conversion triggers. We identify specific goal paths that lead toward the highest conversion rates and help direct your site's traffic through these specific paths. We also use goal funneling to determine where your visitors are dropping out of the path to conversion. Identifying those weak areas is another opportunity to increase conversions and another example of how inspiring design, llc can produce a higher ROI for your business.

Your website should be working for you versus you working for your website. Allow inspiring design, llc experienced integrate Google Analytics into your marketing efforts and begin using your marketing and advertising dollars more effectively today!

inspiring design, llc will work closely with your team to develop the Requirements Documentation, Site Hierarchy Diagrams, Conceptual Page Layouts/Site Design (includes navigational schema), Creative Graphical Site Mockups, Process Flow Diagrams (for interactive components, as needed), and an Architectural Diagram (if needed). This Phase will produce the foundation for the subsequent development of the custom web site and design templates.