I’ll try and give it to you straight.  You know the old saying right?  Nothing worth having comes easy or cheap.  Branding yourself and your business is no exception to this rule, in fact, in the saturated market of the web, building a sustainable brand requires your marketing firm to have a blend of creativity and tech savvy.

As with any business, start with a realistic budget…

If you own company that sells more than 1 million a year you think you can market yourself for less than $5,000, you need to either realign your thinking or go make a $5,000 mistake. And then call us.
Let me give this to you in percentages, so this works for anyone from 1 grand to 100 million. Your marketing budget, depending on your industry, should be between 3% and 12% of GROSS sales. This is for ongoing advertising and marketing for an existing brand. That means a $1 million company should budget a minimum of $50,000 to build its brand, and then plan to spend $30,000 to $120,000 in ongoing marketing and advertising.

These costs are publicized by organizations like SCORE and the USSBA. They are benchmarks based on real statistics and actual business case studies. These benchmarks are used by venture capitalists and marketing profession around the world. Start with a pragmatic marketing plan budget, and you’re ready to move on…

We design more than website, we build brands…

Budget for the full scope.  The Internet combines the strengths of print and text based advertising-text with graphics , sound and movies-while remove the time and space limitations of traditional media outlets. The Internet is interactive, making it a cost-effective, one-to-one marketing tool.

Consider the full scope...

- Increase Brand Awareness
- Facilitate Communication with Clients and within Your Company
- Enhance and Expand Your Customer Service
- Gather and Help Interpret Feedback
- Lower Cost of Sales, Customer Support, Marketing and Customer/Employee Training
- Expand Distribution Base and Sell Online

Online marketing offers many benefits, including:

- Cost Effective Promotion
- Flexibility : Unlike print advertising, it's easy to change information online.
- Automation: Automating Sales, Customer Support, Marketing and Customer/Employee Training processes can save your business money and time.
- Extensive customers reach: The Internet is worldwide, reaching people of every age, nationality, and profession.
- Attractive user demographic:  Most Internet users are educated with above average incomes.
- Interaction: Websites allow your visitors to interact with your website, helping you build customer information database which can help you tailor custom offers.

To be successful, your Web site will need to include some or all of the following items.

- A social media branding blueprint
- Visual direction and messaging, aligned with your marketing objectives.
- Professional copywriting or content optimization
- Custom-designed blog. This is critical: It’s today’s free PR machine and a SEO staple.
- E-mail template design that matches your new online brand. This is the best ROI in marketing!
- Online downloadable PDF brochure, something your prospects can forward to a decision maker or read on the Metro, with easily digestible information.
-  Online forms – why make it difficult for someone to contact you? Interactive forms make inquiries a breeze and data automatic.
- Internal search engine. Forrester Research says that users abandon sites when they can’t easily find what they are looking for.
- Search Engine Optimization – Your Web site should be designed in a way that is search-engine friendly.
- RSS Feeds – There’s no easier way to provide your visitors with fresh content than through RSS feeds
- And many many more

Since most of the above items cost $1,000 to $3,000 or more each, you can quickly see that building a highly successful online brand and custom site is going to take a serious investment.